Paul collaborates with Jaunt to Produce new 'Pure McCartney' VR, Six-Part Documentary Series
Award-winning team includes Tony Kaye and Geoff Emerick to produce immersive VR retrospectives
Paul has teamed up once more with Jaunt - the leading producer and
publisher of fully-immersive cinematic virtual reality experiences - and
today release the first two episodes of 'Pure McCartney VR', a six-part
series of virtual reality (VR) documentary shorts. As part of the
upcoming launch of 'Pure McCartney', a career–spanning compilation
album, each of these complementary immersive VR experiences delve into
the stories behind some of Paul’s most iconic songs.
Filmed in his private home studio, fans will embark on a personal
journey with Paul as he recounts memories and anecdotes related to
various tracks, while sharing archival and never-before-seen footage.
The 'Pure McCartney VR' episodes, which chronicle 'Dance Tonight',
'Coming Up', 'My Valentine', 'Mull of Kintyre' and 'Early Days', will be
released episodically, starting today, and continuing through the
coming weeks up to the release of ‘Pure McCartney'.
In building the series, the team sought out the creative expertise of
some of the most innovative minds in the business, including
award-winning Director, Tony Kaye; Producer and Soundscape Architect
Geoff Emerick; and Executive Producers Cliff Plumer, Lucas Wilson and
Doug Allenstein. The resulting VR experiences include not only high
quality cinematic VR, but digitally remastered and spatially oriented
ambisonic audio mixed in Dolby Atmos. This project marks the first time
an original Paul track has been remixed in Dolby Atmos.
“It is an honour to be part of such a tremendously talented team
of artists, tasked with documenting the thinking of this great man, in
order to bring his fans a new means of experiencing some of his greatest
songs,” said Tony Kaye, Director for 'Pure McCartney VR'. “His musical genius is now on display for the world in an entirely new light.”
Paul and director Tony Kaye on set
“We used to see artists connect with their fans through album
covers and liner notes but that personal expression, and deeper
understanding of the music, has diminished over the years,” said Cliff Plumer, President of Jaunt Studios. “With
virtual reality, Paul McCartney is taking the most innovative step yet;
he’s connecting directly with his fans, to share his innermost thoughts
and experiences, in an entirely new, personal and immersive way.”
Each track will be released into the custom Paul McCartney world
within the Jaunt VR App. Jaunt VR is available on iOS, Android, Gear VR,
Oculus Rift, HTC Vive and Desktop 360. Get the Jaunt app by clicking HERE!
The 'Pure McCartney VR' series is presented by the British Tourist
Authority and the GREAT Britain campaign. Paul McCartney has played,
and continues to play, a central role in Britain’s music heritage and
the GREAT Britain campaign is proud to be associated with this
innovative and ground-breaking initiative.
'Pure McCartney' - Paul's curated career-spanning compilation - is
released on Friday 10th June. Fans can pre-order the album today from
their local record store, or online through the AMAZON links below:
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