- Stella is back again, will reprise her role from 2012 as Creative Director for adidas
- Invited athletes like Jessica Ennis-Hill into her design studio
She's the
daughter of a pop icon and the favoured designer of Cara Delevingne,
Kate Moss and Rihanna - and now Stella McCartney can celebrate another
fashion coup.
Stella has been unveiled
as the Creative Director for the adidas Team GB official Rio 2016 kit.Three
years since the huge success of Team GB in London, Stella, 43, will
reprise her role from 2012 and design kit for the likes of Jessica
Ennis-Hill, Tom Daley and Laura Trott.
Stella, has been unveiled as the Creative Director for the adidas
Team GB official Rio 2016 kit
Building
on the momentum from 2012, where the adidas Team GB replica kits sold
out all over the country and became the most successful Olympic range
ever, the range for Rio will be a brand new design and is set to be
unveiled in April 2016.
With just
over one year to go until the Olympic Games and Paralympic Games,
sports brand adidas also revealed an insight into the design process in a
series of candid behind-the-scenes images.
The
kit design process began 18 months ago with Stella commissioned in
April 2014. The official team kit and supporter’s ranges have since been
through months of testing and feedback, which will continue up until
the end of 2015.
Stella, whose fans include Kate Moss
and Cara Delevingne, chats to gold medalist Laura Trott and star
gymnast, Max Whitlock, both of whom have been enlisted to help with the
process
Athletes
invited to help the process have included gold medalists Jessica
Ennis-Hill and Laura Trott, Triathlete world beaters Alistair and Jonny
Brownlee, Commonwealth Games gold medalist Tom Daley, British National
Road Race Champion Lizzie Armistead, Ryder Cup hero Justin Rose, and
star gymnast, Max Whitlock.
Speaking
about the design process, a spokesperson for adidas said: 'Three years
ago we set the benchmark. Today we take the first step on our mission to
create a new one.
'Bringing
together our innovative sports technology with the designs from Stella
McCartney will allow our athletes to perform better than ever before.'
Stella, who
showcases her collections in Paris to a starry crowd, added: 'I am
thrilled to be back with adidas as Creative Director for Team GB for the
Rio 2016 Olympics Games. It is a great honour to work with our great
athletes again to make them proud with the designs we are creating for
them.''
Olympic
gold medalist Jessica Ennis-Hill, who recently welcome her first child,
added: 'It is fantastic that Stella McCartney is back working with
adidas as the Creative Director for the Team GB Rio 2016 kit.
'The
kit in London 2012 was so iconic and was part of so many special
memories for me personally. I am looking forward to seeing the new
designs made up and hopefully I will get to wear them and be part of
another incredible Olympics in 2016.'
Stella's
fans include a roll call of almost every A-lister and fashionista in
the business, from Kate Moss to the Duchess of Cambridge via Victoria
Pendleton and Gwyneth Paltrow.
Stella, who
showcases her collections in Paris to a starry crowd, added: 'I am
thrilled to be back with adidas as Creative Director for Team GB for the
Rio 2016 Olympics Games. It is a great honour to work with our great
athletes again'
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