With seemingly unstoppable momentum during the summer of 1967, on 18
May The Beatles signed a contract to represent the BBC, and Britain, on
Our World, the world’s first live television satellite link-up to be
seen by approximately 400 million people across five continents.
The Beatles’ appearance was announced four days later, on 22 May. John
wrote the song especially for the occasion, to the brief given by the
BBC: it had to be simple so that viewers around the world would
understand it.
"We were big enough to command an audience of that size, and it was for love. It was for love and bloody peace. It was a fabulous time. I even get excited now when I realise that’s what it was for: peace and love, people putting flowers in guns"(Ringo).
Our World took place on 25 June 1967. Between the announcement and
the broadcast date, The Beatles recorded the rhythm track and some basic
vocals.
The Beatles : (1:17:34)
The satellite link-up was devised by the BBC, which took the idea to
the European Broadcasting Union in 1966. The project editor was BBC
executive Aubrey Singer. Personalities, including Maria Callas and Pablo
Picasso, from 19 nations performed in separate items from their
respective countries. The event, which lasted two-and-a-half hours, had
the largest television audience to date.
No politicians or heads of state were allowed to take part in the
broadcast, and no pre-recorded videotape or film was allowed. Around
10,000 technicians, producers and translators helped make the event
happen; each country had its own announcers, with translators narrating
where necessary.
National broadcasting companies from 14 countries provided material
for the 125-minute programme, which was shown in black-and-white. The
organizations involved were: Australia (ABC), Austria (ORF), Canada
(CBC), Denmark (DZR), France (ORTF), Italy (RAI), Japan (NHK), Mexico
(TS Mexicana), Spain (TVE), Sweden (SRT), Tunisia (RTT), United Kingdom
(BBC), USA (NET) and West Germany (ARD), and the programme was also
shown – without contributing their own content – in Belgium, Bulgaria,
Finland, Ireland, Luxembourg, Monaco, the Netherlands, Norway, Portugal
and Switzerland.
In the week before broadcast, seven Eastern bloc countries – led by
the Soviet Union – pulled out, apparently in protest to the Western
nations’ response to the Six Day War.
The Beatles’ day began at 2pm with a camera rehearsal in EMI’s Studio
One. An outside broadcast van was situated in the studio car park,
which relayed the signal around the world via the Intelsat I (Early
Bird), Intelsat II (Lana Bird) and ATS-1 satellites.
For the live performance, which took place at 9.36pm GMT, The Beatles
played along to their pre-recorded backing track. The vocals, bass
guitar, guitar solo, drums and 13-piece orchestra were live. To reduce
the chances of on-air errors, the event was carefully arranged, although
care was taken to make it seem spontaneous.
The live sequence began with reporter Steve Race introducing the
group as the backing track played. The director Derek Burrell-Davis then
cut to the studio control room, from where George Martin announced that the orchestra should be brought in.
The Beatles then performed All You Need Is Love, seated – apart from
Ringo on high stools, and surrounded by various friends including
Mick Jagger, Keith Richard, Marianne Faithfull, Keith Moon, Eric
Clapton, Pattie Harrison, Jane Asher, Graham Nash and Hunter Davies. All were dressed in colourful clothes, and were surrounded by flowers, balloons and placards.
The musicians were: Sidney Sax, Patrick Halling, Eric Bowie and Jack
Holmes (violin); Rex Morris and Don Honeywill (tenor saxophone); Evan
Watkins and Harry Spain (trombone); Jack Emblow (accordion); and Stanley
Woods and David Mason (trumpet). Stanley Woods also played flügelhorn
on the recording.
After the broadcast ended and the studio guests had left, John
re-recorded some of his vocal parts. The session ended at 1pm the
following morning.
All You Need Is Love was mixed on 26 June 1967, after Ringo had added a drum roll to the introduction. The single was rush-released on 7 July with Baby You’re A Rich Man as the b-side.
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