Something special was happening when the Beatles appeared on The Ed
Sullivan Show, a remarkable occasion that happened 60 years ago this
February: the start of Beatlemania.
the Beatles officially gave their very first live American television performance on none other than The Ed Sullivan Show. 73 million viewers across 23 million households tuned in for the occasion, accounting for an estimated 34% of the country’s entire population. For some fun additional context, 24 million viewers tuned in for the very first Super Bowl three years later; there was no keeping up with the Fab Four. Crowds they were relatively used to – but the setting on The Ed Sullivan Show was totally new to the Beatles.
“When
we first came here, we’d never seen this kind of thing,” recalled
McCartney in a 2009 interview with David Letterman. “TV studios in
England were kind of all on one floor… But here is’ like an apartment
block!” He added, “The memory of being here is great. It was kind of
scary the first time.”
The Beatles were the exciting new foreign
musical sensation performing on one of the most-watched programs on TV.
“Just received a wire, they did, from Elvis Presley and Col. Tom Parker
wishing them a tremendous success in our country,” Sullivan said to his
eager audience. “Now tonight the whole country is waiting to hear
England’s Beatles.”
Sullivan
had started scoping the Beatles out as a talent for his show in ’63,
around when they reached the height of their fame in the U.K. They might
not have known at the time, but Sullivan was watching the start of
Beatlemania unfold in Britain and his show would help cement its place
in the U.S.
But first, he had to secure the quartet. An episode
of Everything Fab Four details how this feat was accomplished, with
testimony from Margo Precht Speciale, granddaughter of Sullivan and
daughter of producer Bob Precht. “There are two stories – the PR story
and the real story,” she explained.
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