Sunday, 11 December 2022


New York Times best-selling author and Harvard Professor, Cass R Sunstein examined how the Beatles became a worldwide sensation in a free event at the University of Liverpool last Tuesday.

Liverpool University Press and the Institute of Popular Music, will hosted Cass in conversation with Dr Holly Tessler from the Department of Music entitled "Beatlemania: On informational cascades and spectacular success", examining the phenomenon that is Beatlemania and considering why some bands succeed and others fail.

Cass and Holly joined by Paul Abbott, co-host of  The Big Beatles Sort Out podcast, for a ‘desert island discs’ of Beatles solo material.

Cass is currently the Robert Walmsley University Professor at Harvard Law School. From 2009 to 2012, he was Administrator of the White House Office of Information and Regulatory Affairs in the Obama administration. He is also The New York Times best-selling author of The World According to Star Wars (2016) and Nudge (2008).


The Journal of Beatles Studies is co-edited by Holly Tessler (University of Liverpool) and Paul Long (Monash University) and is published by Liverpool University Press in association with the University of Liverpool and MA The Beatles, Music Industry and Heritage.

It is the first journal to establish The Beatles as an object of academic research, publishing original, rigorously researched essays and notes, as well as book and media reviews.

Speaking about the event, Dr Holly Tessler, Senior Lecturer in Music Industries at the University of Liverpool said: “I’m delighted to speak with Professor Sunstein about his recent article published in the Journal of Beatles Studies.

“That such an eminent legal scholar and author has undertaken research on the Beatles underscores just how central the group remains within contemporary popular music and culture as well as how important Liverpool and the University are as a global hub for Beatles scholarship." 


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