BRITISH POP MUSEUM MOVES FROM LONDON TO LIVERPOOL

A museum celebrating British rock and pop history has moved to Liverpool after failing to take off in London. The British Music Experience was at the O2 Arena for five years until 2014, and has now been reborn in the grand Cunard Building on Liverpool's waterfront. Its exhibits include several iconic items from Beatles history. The British Music Experience was at the O2 Arena for five years until 2014, and has now been reborn in the grand Cunard Building on Liverpool's waterfront. It is exhibiting several iconic items from British pop history. The Beatles are represented in their home city with suits, merchandise and the graffiti-covered door from the headquarters of their record label Apple Corps. Goldsmith,the gig promoter and museum chairman, is hoping the museum will appeal to the hundreds of thousands of fans who already make the pilgrimage every year to the Cavern Club, Beatles Story and Liverpool's other music-related locations. "I don't know why we didn't come here in the beginning," he said. "There's more of an emotional tie with music in Liverpool than there is in London. Liverpool is the home of British music.