Ron Howard-directed film arrives in 80 theaters for one-night-only sneak peek on Sept. 15, followed by a full-week engagement in 50 theaters starting Sept. 16.
Fans who see The Beatles: Eight Days a Week-The Touring Years in
theaters will get an extra present from the Fab Four. In what is
believed to be a first, the theatrical release of the Ron
Howard-directed documentary will be accompanied by 30 minutes of rare
footage from the Beatles’ historic 1965 Shea Stadium concert.
Abramorama
Entertainment founder Richard Abramowitz, who has placed specialty
films in theaters since 1984, says this is the first time he’s handled a
movie with extras tagged for the theatrical release only.
“My
feeling is the extra footage is not necessarily to lure people out; The
Beatles have a strong enough appeal,” Abramowitz says, adding that the
showings only need a 25 perecent occupancy to break even. “It’s more
like, ‘You think you’re going to have fun? You don’t even know. Watch
this!’ No one’s heard [Shea] sound like this. It’s an unmatchable
asset.”
Eight Days a Week arrives in
approximately 80 theaters for a Sept. 15 one-night-only sneak peek,
followed by a full-week engagement in 50 theaters starting Sept. 16. A
Hulu run starts Sept. 17. The Shea film will not be included on Hulu or
the DVD release.
“I’ve worked on a lot of documentaries, like [the George Harrison film] Living in the Material World and,
oftentimes, a theatrical release is a bit of an afterthought,” since
most of the effort goes to finding a cable or SVOD partner, says Nigel
Sinclair, whose White Horse Pictures partnered with Howard’s Imagine
Entertainment and The Beatles’ Apple Corps Ltd. to release Eight Days. “So I thought, why don’t we have a theatrical extra?”
Sinclair
and Apple Corps chief executive Jeff Jones discussed options and,
ultimately, “went with the obvious one that was staring us in the face,”
Sinclair says. The Shea footage features 30 minutes of the momentous
50-minute Aug. 15, 1965, performance, the first rock concert staged in a
stadium. Incredibly sparse by today’s standards, The Beatles played on a
small stage on the field with no bells and whistles. George Martin’s
son Giles and Sam Okell remastered the film at Abbey Road Studios,
reducing the original decibel level of the screaming young female fans
that rendered The Beatles almost inaudible. The concert aired on ABC-TV
in 1967, but otherwise has been unavailable except for upgraded snippets
in such sanctioned projects as 1995’s The Beatles Anthology, a few short YouTube clips, and via bootleggers.
Apple
provided the Shea film free of charge for the theatrical run. “They’ve
chosen to give it to us. They fixed it and prepared the sound in 5.1
mix,” Sinclair says. “Eight Days a Week is the first feature film from Apple since 1970’s Let It Be,
and I think they really wanted to make it special. The Beatles were a
very visual group. They were very attractive and exuded a sense of
brotherhood. As we’ve become more detached, anything that shows the
intimacy of human beings is very attractive.”
Beatles fans have
longed for the Shea concert as a home video release, but Sinclair says
he has “no idea” if Apple plans to put out the restored Shea show at a
later date separate from Eight Days.
The Shea footage
“gives customers a sense of urgency that they have to see it now,” says
one of the film’s producers, Scott Pascucci. “This will create a buzz
and turn them into evangelicals. It broadens the marketing footprint.”
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