HARD DAY´S NIGHT HOTEL ON SALE FOR £11M

The luxury hotel in North John Street opened its doors during the city’s Capital of Culture year in 2008 and since then has proved a hit with Fab Four fans from all over the world.

It is housed in the Grade II-listed Central Buildings, which was designed by Thomas C Clarke and completed in 1884.

Hard Days Night is part of a group of companies ultimately owned and operated by Liverpool-based property firm, Concord Estates, run by Merseyside property entrepreneur, Tony Criss.

Mr Criss has now tasked agents from global property consultancy, CBRE, with finding a buyer for the 110-room boutique hotel with an asking price starting at £11m.

He acquired the building back in 2006 and oversaw its transformation into the hotel and when asked by the ECHO why he was disposing of the business, he replied: "The market is improving and the time is right to sell."

 

The businessman, who lives in Wirral, added that he had no intention of running another hotel in the future.

CBRE director, Shaun Skidmore, said: “In bringing the Hard Days Night Hotel to market, we are offering a unique opportunity to acquire not only a culturally significant property but a hugely successful, luxury hotel with an international client base in the best location within one of the UK’s most popular cities.

“This landmark building plays a key role in sustaining the city’s burgeoning reputation as a major tourist destination within the UK. We are incredibly excited to start entering into discussions with interested parties.”

The only Beatles-inspired hotel in the world, Hard Days Night is located on the corner of the world-famous Mathew Street and is named after the hit song and film, A Hard Day’s Night, and features exclusive Beatles artwork by world-renowned artists.

Lennon Suite, Hard Days Night Hotel, Liverpool

Photographs from the early 1960s until present day are displayed along the grand central staircase from the basement to the roof of the hotel, often considered one of the hotel’s most spectacular features.

In addition to the luxury rooms, including the famed McCartney and Lennon suites, the hotel houses several bars and restaurants is also used for conferences, meetings and events including weddings.

Mike Dewey, general manager at the Hard Days Night, added: “The hotel was created as a unique blend of high quality hotel facilities with a subtle ‘twist’ to cleverly portray the incredible story of the Beatles.

“Its unrivalled location surrounded by Liverpool’s popular tourist destinations means that it is top choice for visitors, with the additional commercial appeal as a business, event and wedding venue.”

Two years ago 25 rooms were damaged when fire tore through the fifth floor of the hotel. Guests had to be moved to the city centre Marriott Hotel although, luckily, no one was hurt.

At the height of the blaze, eight fire crews were at the scene and used an aerial ladder platform to reach the flames, which could be seen leaping above the roof.