Celebrities feature in amazing interactive music video singing John
Lennon classic for UNICEF campaign – and YOU can sing along with them
- Katy Perry, Courteney Cox, Idris Elba, and will.i.am among star performers
- Celebrities take turns to sing a line from the John Lennon classic Imagine
- Campaign gives millions the chance to record their own versions on an app
- You even get to place yourself inside the video alongside the A-list singers
- Every version will form part of a remix by David Guetta for New Year's Eve
- UNICEF celebrating 25th anniversary of Convention on Rights of the Child
Katy Perry,
Nicole Scherzinger, Idris Elba, will.i.am and David Guetta are among
dozens of stars today launching the biggest sing-along in history – and
you’re invited to join them.
The celebrities feature in an extraordinary music video singing John’s classic Imagine.
Taking
it in turns to sing lines from the song, they're joined by Courteney
Cox, Rumer Willis, Angelique Kidjo, Bollywood star Priyanka Chopra and
model Suki Waterhouse.
Even UN Secretary-General Ban Ki-moon joins in, accompanied by a choir.
Biggest sing-along in history: The
world is being invited to take part in an amazing interactive music
video singing the classic Imagine by John Lennon (seen here with Yoko
Ono) for a UNICEF campaign
The video spearheads a global campaign by UNICEF to celebrate the 25th anniversary of the Convention on the Rights of the Child.
UNICEF
was given permission by Yoko Ono to launch #IMAGINE, which offers
millions of people the chance to record their own versions of the Lennon
classic using an iPhone and iPad app – and you even get to place
yourself inside the video alongside the A-listers.
Anyone can join in by downloading the TouchCast app from iTunes.
Inside the
app, they’ll see where around the world other people have recorded their
versions of Imagine and will be invited to record their own.
Using
voice activation, the app captures you singing and inserts you into the
campaign’s launch video alongside John Lennon and the celebrity
supporters – it’s like a music video selfie.Each version shared will form part of a new remix of Imagine by David Guetta, to be released on iTunes on New Year’s Eve 2014.
Nicole Scherzinger also features in
the video. The video spearheads a global campaign by UNICEF to celebrate
the 25th anniversary of the Convention on the Rights of the Child.
Each
version shared will form part of a new remix of Imagine by David Guetta
(pic), to be released on iTunes on New Year’s Eve 2014.
Photo:Black Eyed Peas singer will.i.a
Even if there are 10 million recordings, the DJ says he’ll include them all in the unique track.
'I’m
really excited to be working with UNICEF on this incredible new
project. Our ‘world’ version of Imagine will be like no other – I am
proud to be a part of this collaboration,' said Guetta.
'We have to get the word out that every voice counts and every child counts too.'
Rumer Willis(photo)the daughter of Bruce Willis and Demi Moore.The
campaign – believed to be UNICEF’s biggest ever global campaign –
launches later today with a live performance of the song at the United
Nations General Assembly, by all 250 national, regional, and global
UNICEF Goodwill Ambassadors, including Hugh Jackman, Yoko Ono, David
Guetta and Angelique Kidjo.
Commenting
on the campaign, Yoko Ono said: 'A dream you dream alone may be a
dream, but a dream two people dream together is a reality.'
Also
among the 56 performers in the campaign video are Craig David, former
Voice UK coach Danny O’Donoghue, Sudanese refugee turned supermodel Mari
Malek, Australian singer Cody Simpson and actors David Arquette, Eric
Christian Olsen, Seth Green, Dianna Agron, and Taye Diggs.
 |
| UN Secretary-General Ban Ki-moon,accompanied by a choir |
The
video was produced by TouchCast, a New York-based video technology used
by the BBC, and Emmy award-winning director Michael Jurkovac, who was
behind the viral video sensation Yes We Can in support of Barack Obama’s
2008 Presidential campaign.
With
#IMAGINE, UNICEF hopes to bring awareness to the fact that in many
countries, children have to imagine having the basic human rights that
allow others of their age to be children.
UNICEF
hopes to inspire people to take action to fight for global children’s
rights and raise funds via donations and iTunes royalties from the
song’s purchase to finance their efforts.
Donations will be used to support UNICEF’s health, education and sanitation projects in 150 countries.
'The
Convention on the Rights of the Child asked us all to imagine a better
world for children – and calls on all of us to make that vision a
reality,” said UNICEF Executive Director Anthony Lake.
'The
#IMAGINE project gives people across the globe a chance to join a
global movement for children, lending their ideas, their visions and,
not least, their voices to advance the rights of every child,
everywhere.'
Participants are encouraged to share videos of ‘Imagine’ duets with the hashtags #IMAGINE and #EVERYVOICECOUNTS
Click here to visit the #Imagine/Unicef website.
To visit the TouchCast website, click here.
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