Avid Artist Suite Live Sound and Audio Solutions Deliver Top-Quality Mixes, Tightly Integrated Recording Workflows, and Automated Media Management for Music Icon's World Tour
AVID today announced that music legend Paul McCartney has embraced Avid Everywhere(TM)
to support his "Out There" tour. Industry-standard Avid VENUE live
sound and Pro Tools(R) audio production solutions, from the Avid Artist
Suite, powered by the Avid MediaCentral Platform,
are being used to mix and record his concerts, delivering a faster,
more efficient and tightly-integrated workflow, as well as world-class
sound for the 59-show tour.
The high point of McCartney's tour was a historic performance at San
Francisco's legendary stadium, Candlestick Park—where The Beatles' last
public concert took place 48 years ago. McCartney's most recent
performance was also the stadium's last show before shutting down after
54 years of hosting live acts and serving as home field to the city's
sports teams.
Avid live sound solutions were central to McCartney's unforgettable
last show for the stadium and his fans. Paul's front-of-house sound
engineer, Paul 'Pab' Boothroyd uses an Avid VENUE | Profile System for mixing, and Pro Tools | Software for recording the concerts. VENUE
| Software running on the Profile system gives Boothroyd supreme
integration with plug-ins and Pro Tools, delivering an exceptional user
experience and streamlined workflows.
"I was using one of the first Avid VENUE systems when they came out,
and then I moved to the more compact Profile System," said Boothroyd.
"With Paul, one minute we're in a stadium and the next I'm mixing in a
broom cupboard in the Cavern in Liverpool, so the Profile became my
console of choice. All my effects are onboard, which simplifies my setup
considerably. And the quality of sounds you can get from today's
plug-ins is amazing."
Every Paul performance is fully documented and archived, so media
management is key. Using Pro Tools, Boothroyd can record every
rehearsal, soundcheck, and concert efficiently. "We properly record
everything Paul does - sound checks and shows - for archiving and for
virtual soundchecks," continued Boothroyd. "At Candlestick Park, for
example, we threw in Long Tall Sally, which was something that he
hadn't done before, so that will be put away for possible future use
along with the video and film footage that we also archived. If you want
a proper multitrack Pro Tools recording, only Avid solutions can give
you that kind of setup."
Using the Virtual Soundcheck feature in VENUE systems, Boothroyd is
able to take shows that were previously recorded in Pro Tools and play
them back through the Profile System for quickly dialing in a sound
check mix at the venue without needing the band onstage. This
accelerates the set-up process and provides additional time for refining
snapshots, plug-in settings, and dialing in the perfect mix.
"As a company born from a passion for world-class content creation,
we're very proud that music legend Sir Paul McCartney has embraced Avid
Everywhere for this historic tour," said Jennifer Smith, senior vice
president and chief marketing officer, Avid. "McCartney's celebrated
performance at Candlestick Park is a great example of how Avid
Everywhere helps music professionals, including live sound teams,
connect with audiences more powerfully."
About Avid
Through Avid Everywhere(TM),
Avid delivers the industry's most open, innovative and comprehensive
media platform connecting content creation with collaboration, asset
protection, distribution and consumption for the most listened to, most
watched and most loved media in the world—from the most prestigious and
award-winning feature films, music recordings, and television shows, to
live concerts and news broadcasts. Industry leading solutions include
Pro Tools(R), Media Composer(R), ISIS(R), Interplay(R), and Sibelius(R).
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