Paul teams up with Newman the robot for his NEW video 'Appreciate' & Japanese tour dates
Introducing Newman…
Paul
has collaborated with some of the biggest names in the world. In recent
years his videos have featured a stellar line up of guests including
Meryl Streep, Johnny Depp, Kate Moss, Jude Law, Tom Ford, Sean Penn and
Natalie Portman.
Today, Paul announced his first artistic collaboration with a
robot. Newman, the robot, has teamed up with Paul for his new music
video for the song 'Appreciate'. 'Appreciate' is taken from Paul's
latest studio album NEW, which was launched last year.
The video sees Newman on patrol in a museum of humans. Newman is
drawn to one exhibition in particular. In a dimly lit sound studio he
sees Paul sitting on a stool holding his iconic Höfner bass guitar. Paul
twitches making a sound on the guitar and to Newman's astonishment he
starts to come to life as the song 'Appreciate' starts up. Paul comes
closer to Newman staring at him through a force field that encloses him.
Newman reaches through the force field and pulls Paul out of his
exhibition. As the two of them move around the museum all the
exhibitions start coming to life too.
Speaking about Newman, Paul said: “I woke up one morning with
an image in my head of me standing with a large robot. I thought it
might be something that could be used for the cover of my album NEW
but instead the idea turned out to be for my music video for
'Appreciate'. Together with the people who had done the puppetry for the
worldwide hit 'War Horse' we developed the robot who became Newman.”
On set photos by Mary McCartney.
Watch Paul's video for 'Appreciate' by clicking HERE!
All the best!
PaulMcCartney.com
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