The Beatles and America
As with many of their other early singles, the US proved more
resistant to the charms of the moptops. However, the UK success of She
Loves You had enabled Brian Epstein to convince Capitol Records to issue the song.
Capitol had intended to issue I Want To Hold Your Hand in early 1964,
to coincide with The Beatles' first appearance on the Ed Sullivan Show.
However, the release date was brought forward due to ecstatic reactions
from radio listeners.
Alexander Kendrick, the London bureau chief for CBS News, had put
together a news story and interview about The Beatles' success in
Britain, to be shown in the United States. A short version was broadcast
on 22 November on the CBS Morning News show, but a longer version due
to be broadcast that evening was postponed due to the Kennedy
assassination.
The full five-minute item was eventually shown on 10 December. Among
those watching was Marsha Albert, a 15-year-old from Silver Spring,
Maryland. Albert wrote to Carroll James, a DJ for WWDC-AM, a station
based in Washington, DC, begging him to play The Beatles on his show.
"It wasn't so much what I had seen, it's what I had heard. They had a scene where they played a clip of She Loves You and I thought it was a great song... I wrote that I thought The Beatles would be really popular here, and if he [James] could get one of their records, that would really be great."(Marsha Albert,The Washington Post,16 Jan 2004)
Carroll arranged for a copy of the new single to be shipped over from
Britain, and Albert was invited to introduce the very first play. This
she did on 17 December, with the words: "Ladies and gentlemen, for the
first time on the air in the United States, here are The Beatles singing
I Want To Hold Your Hand."
The song was a huge hit with listeners, and was picked up by DJs in
Chicago and St Louis. Although Capitol at first threatened to seek a
court order banning its airplay, they eventually decided to rush-release
the already-prepared single two weeks ahead of schedule.
I Want To Hold Your Hand was released in the US on 26 December 1963, with I Saw Her Standing There
on the b-side. The response was instant: 750,000 copies were sold in
the first three days, and 10,000 copies were sold each hour in New York
City. Capitol were overwhelmed by the demand, and enlisted Columbia
Records and RCA to press extra copies.
The single began its 15-week chart run on 18 January 1964, and
reached the number one spot on 1 February. It remained there for seven
weeks, before being replaced by She Loves You. I Want To Hold Your Hand was also included on Meet The Beatles!, the group's debut album in the US.
"One night we arrived back at the hotel from the Olympia when a telegram came through to Brian from Capitol Records of America. He came running in to the room saying, 'Hey, look. You are number one in America! I Want To Hold Your Hand had gone to number one.
Well, I can't describe our response. We all tried to climb onto Big Mal's back to go round the hotel suite: 'Wey-hey!' And that was it, we didn't come down for a week."(Paul,Anthology)
The Beatles capitalised on their American chart success with a triumphant series of appearances on The Ed Sullivan Show, the first of which took place on 9 February 1964.
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