It doesn’t seem like a lot, but the producers of “Mad Men”
may have paid a record price for a single master recording for a TV
show. Sources tell me that Lions Gate and AMC paid “upwards of $250,000″
for use of “Tomorrow Never Knows,” a John Lennon song from the Revolver
album. In order even to get the song, Sony/ATV Publishing had to get Paul,
Ringo, Olivia Harrison and Yoko Ono to sign off on it. Unless
some TV addict can challenge it, this is considered the first time a
Beatles master recording has been approved for use on a regular TV
series.
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