By Richard Courtney and George Cassidy, authors of Come Together: The Business Wisdom of The Beatles. Courtney is a professional Realtor and has served as chairman of the Electric Power Board of Nashville and is the founder and chair of the Nashville Beatles Festival. Cassidy has worked as a business writer and analyst for companies including Deloitte Touche Tohmatsu and Bank of America. Cassidy is also a working songwriter and freelance recording engineer. Beatles music and lore have run deep in both authors DNA for more than thirty years.
Everybody knows that the Beatles were perhaps the ultimate rock band. Fewer realize that the Beatles may also be the ultimate business case study. Close attention to their 50-year journey – from their scruffy teenage beginnings to their recent multimillion-dollar iTunes deal – yields innumerable insights into how to run – and how not to run – a business.
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