"THE BEATLES GET BACK" BOWED WITH MAJORITY OF AUDIENCE OVER 55, ACCORDING TO NIELSEN

 

 

 

‘The Beatles: Get Back’ Bowed With Majority of Audience Over 55, According to Nielsen

 

 

 

According to Nielsen, the Thanksgiving Week 2021 debut of Peter Jackson’s Disney+ docuseries “The Beatles: Get Back” was viewed by people primarily (54%) over the age of 55. Those golden oldies racked up an impressive 503 million minutes streamed between three episodes over their first four days.  (“The Beatles: Get Back” premiered Episode 1 on Thanksgiving Night, Nov. 25. Episode 2 on the following evening and the third and final episode on Saturday, Nov. 27. The Nielsen week also included Sunday, Nov. 28.)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Those 500-million-plus minutes streamed placed “Get Back” seventh among original streaming programs that week. It did not make the Top 10 overall when counting acquired programs.
Of those originals, Kevin Hart/Wesley Snipes Netflix drama “True Story,” which also premiered on Thanksgiving, was No. 1. Seven “True Story” episodes (Netflix generally makes an entire season available at once) accumulated 943 million minutes streamed. No. 2 was yet another new release, Disney+ series “Hawkeye,” which tallied an impressive 853 million minutes streamed with just its first two episodes made available.

The next two slots above “Get Back” went to two Netflix reality shows with a bunch of episodes to binge: “The Great British Baking Show” (584 million minutes across 75 episodes) and “Selling Sunset” (549 million minutes across 34 episodes).

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