Sunday, 11 June 2017

STELLA MCCARTNEY IS INCORPORATING PLASTIC DEBRIS FROM THE OCEAN IN HER NEXT LINE


Stella McCartney is incorporating plastic debris from the ocean in her designs this summer, including actual fishnets and bottles.
Stella has long been applauded for her luxurious designs and doesn't think the use of the ocean fabric will deter any of her loyal fans from purchasing the upcoming items.
"If they don't notice it and if they feel that living on this planet longer is a luxury, then yes, to me that's my idea of luxury," she told the New York Times.
 
 
The material will be used to replace the more common ones used by the designer, like woven and recycled polyesters, and Stella will also use it as a leather alternative.
Stella is no stranger to using recycled materials — since the brand's inception in 2001, McCartney has also made desirable vegan clothing and accessories.
Stella again partnered with the organization Parley for the Oceans, which makes "ocean fabric" from the seas' trash.
Stella previously worked with the organization when she launched a sneaker for Adidas' Stella McCartney fitness range. The all-white shoe was created from about 11 plastic bottles, Business Insider reported in April 2017.
“It’s time to make peace between mankind and the sea,” Cyrill Gutsch, founder of Parley for the Oceans, told The Observer.
“Stella McCartney is not only a fantastic designer; she is a pioneer of creative activism. Her work has changed the industry.”
Thursday marked World Oceans Day, which is celebrated around the world in various events and recognized by the United Nations.

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