Acclaimed as the world’s most popular microphone, the Shure SM58®
Cardioid Dynamic Microphone has been used faithfully by the world’s most
influential musicians since 1966. To celebrate and honor the strong
connection of the SM58 to legendary musical artists, Shure has partnered
with both Paul McCartney and The Who to make available at auction a
one-time production of 600 serialized graphic painted SM58s. All of the
proceeds generated from the campaign will go directly toward foundations
for which both artists are deeply vested, including Paul McCartney’s
Meat Free Monday and The Who’s Teen Cancer America. The serialized
microphones will come with graphics specific to each artist. The Paul
McCartney Special Edition 50th Anniversary SM58 will feature cover art
from the album Kisses on the Bottom, photographed by Mary McCartney, and
The Who Special Edition will feature original artwork from graphic
designer Richard Evans, who has been designing The Who’s album covers
and promotional visuals since 1976.
Each artist will have 300 SM58
microphones produced for the auction, with serial numbers 11-300 listed
for sale at a fixed price. Additionally, Shure will be auctioning off
serial numbers 1-10, which feature hand-signed autographs on the
microphone handles. The limited edition microphones will be available at
auction through eBay for Charity, with 100% of proceeds going directly
to each artist’s chosen charity. The SM58 50th Anniversary Artist
Edition serves as a commemorative purchase and donation, honoring the
decades of world-renowned music these artists have produced and their
history of charitable activities.
“Paul McCartney and The Who have
created some of the most influential music in our lifetimes, and given
their impact on the world, we thought it only appropriate to team up
with them to create a special 50th Anniversary edition of the SM58
microphone, which has been used to share their voices with fans of all
ages for decades,” said Mark Brunner, vice president of corporate and
government relations at Shure Incorporated. “We also knew that Paul,
Roger, and Pete are extremely active in charitable giving, having been
major benefactors to, and creators of, charities for quite some time. As
such, we’re particularly proud to support the musicians’ charities of
choice by donating 100 percent of the proceeds to each.”
Meat Free
Monday was launched by Paul, Mary, and Stella McCartney in 2009 with
the aim of raising awareness of the damaging environmental impact of
livestock production. The campaign encourages people to help slow
climate change, preserve precious natural resources and improve their
health by having at least one meat free day each week. Teen Cancer
America was founded in 2012 by Roger Daltrey and Pete Townshend, who
have been working charitably for teens with cancer in the UK for over 20
years. The goal of the foundation is to help hospitals and healthcare
professionals bridge the gap between pediatric and adult oncology care
as well as educate and support hospitals and outpatient facilities in
the development of specialized units for teens.
“The Shure SM58
has carried my voice to millions around the world over many years, and
it still carries millions of voices to audiences every day,” said Paul
McCartney. “I am pleased to join with Shure in offering this special
edition 50th Anniversary SM58 in support of a charity that is close to
the heart of my family – here’s to many more years for both of us!”
“As
we take a moment to celebrate the 50th anniversary of the SM58, it’s
important to look back on all that we have accomplished as well as the
important work that lies ahead – made possible by the power of music and
of giving,” said Roger Daltrey. “Shure and the SM58 have played a big
part in my career, and we have joined forces on many charitable
activities in support of teen cancer treatment thus far. It feels
natural that we are working together on this auction in commemoration of
this important milestone.”
source:.twice
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