HERE, THERE AND EVERYWHERE:MAP SHOWS PEOPLE IN EVERY CORNER OF THE WORLD ARE LISTENING TO STREAMS OF THE BEATLES

At midnight in time zones across the world, streams of The Beatles music went live on sites including Spotify and Apple Music.

Within an hour of launch, #thebeatles and #beatlesonspotify hashtags began trending on Twitter, and at the time of writing there have been more than 90,000 tweets posted in the UK alone. 

Although official streaming figures are yet to be announced - and Google and Spotify said they likely won't be released until next week - the official The Beatles site features a globe that 'glows yellow' in the regions where people are streaming right now.

This reveals that the whole world is swathed in a yellow hue - apart from at the poles.

See the animated Earth below 

At midnight in time zones across the world, streams of The Beatles music went live on sites including Spotify and Apple Music. Although official streaming figures are yet to be announced, the official The Beatles site features a globe that 'glows yellow' in the regions where people are streaming right now (pictured)

This suggests that people in every corner of the globe that can listen to The Beatles, are. 

Further analysis from Brandwatch found 46,000 mentions of 'The Beatles Streaming' on social media. 

The majority, 87 per cent, were found to be positive, while 13 per cent were negative. 

Brandwatch also created a topic cloud concerning mentions of The Beatles streaming, which revealed Spotify was the most talked about streaming site, followed by Apple Music.

Elsewhere, the top hashtags included #beatles, #spotify and #beatlesonspotify. 

Live streams of the Fab Four's music went live on Amazon Prime, Apple Music, Deezer, Spotify, Rhapsody, Google Play, Groove, Tidal and Slacker at 12.01am local time on Christmas Eve. 

Between them, these services cover more than 75 global regions, in every time zone.   

A total of 13 remastered studio albums are live including Please Please Me, With The Beatles, A Hard Day's Night, Beatles For Sale, Help!, Rubber Soul, Revolver, Sgt. Pepper's Lonely Hearts Club Band, Magical Mystery Tour, The Beatles, Yellow Submarine, Abbey Road and Let It Be.

This reveals that the whole world is swathed in a yellow hue - apart from at the poles (shown). This suggests that people in every corner of the globe that can listen to The Beatles, are

Within an hour of launch, #thebeatles (pictured) and #beatlesonspotify hashtags began trending on Twitter, and at the time of writing there have been more than 90,000 tweets posted in the UK alone

Further analysis from Brandwatch found 46,000 mentions of 'The Beatles Streaming' on social media. The majority, 87 per cent, were found to be positive, while 13 per cent were negative (left). Elsewhere, the top hashtags included #beatles, #spotify and #beatlesonspotify (right)

At midnight in time zones across the world, streams of The Beatles music went live on streaming sites 

Fans can also stream four of the band's essential collections, too, including The Beatles 1962-1966, The Beatles 1967-1970 and Past Masters Volumes 1 and 2.

Spotify has even dedicated its #ThrowbackThursday playlist to the group. 

Following on from the launch, many fans took to Twitter to express their joy at being able to stream the band's music in time for Christmas. 

One user wrote: 'Christmas has come one day earlier as @thebeatles have landed on @spotify.'

Another wrote: 'Added ALL of them! Happiness is a warm stream of #Beatles songs,' while a third said: '*psst, kids! Boycott Bieber for the day, something magical's happening.' 

Music from the group is already available on Pandora because it is 'non-demand' online radio, and it can be bought from iTunes. 

The band - John Lennon, Paul McCartney, George Harrison and Ringo Starr - split in 1970. 

During its career, and since the split, the band has had 17 UK number one singles. 

Following a legal battle between the band and Apple, The Beatles music was finally added to iTunes in 2010.

During the first week alone, the Apple store sold two million songs and more than 450,000 albums. 

Abbey Road was the top-selling album in the US and Here Comes the Sun was the best-selling song.  

Brandwatch also created a topic cloud concerning mentions of The Beatles streaming, which revealed Spotify was the most talked about streaming site, followed by Apple Music (pictured)

Original tunes are live on nine services including Amazon Prime, Apple Music, Deezer, Spotify, Rhapsody, Google Play, Groove, Tidal and Slacker (pictured). A total of 13 remastered studio albums are available including Please Please Me, With The Beatles, A Hard Day's Night and Beatles For Sale

The news comes at a time when streaming services have taken over digital downloads as the most prominent way to consume music. 

However, several artists - most notably Adele and Taylor Swift - have questioned the value of the platform.

Swift famously withdrew her entire back catalogue from Spotify in 2014, saying: 'Music is art, and art is important and rare. Important, rare things are valuable. Valuable things should be paid for.' 

In an interview with Time magazine earlier this week, Adele also called streaming 'a bit disposable'.

However, technology giant Apple entered the streaming market for the first time earlier this year with the launch of Apple Music, which already has around 15 million users across its paid and free trial tiers.

Scandinavian-founded Spotify has more than 40 million users across its paid-for and advert-supported subscriptions.

The Beatles catalogue will be available on both the free and the paid-for versions of Spotify.