The figures are shocking; in the
UK, one in five women take medical leave each year for domestic
violence reasons. Over 20,000 girls under the age of 15 are at risk of
female genital mutilation. One in three women around the world are
beaten, coerced into sex or otherwise abused in their lifetime. In the
US, one in five women are sexually assaulted during their university studies.
Those numbers are the reason luxury conglomerate Kering has decided
to support the International Day for the Elimination of Violence
Against Women for the fourth consecutive year with its White Ribbon
for Women campaign. This year it falls on November 25.
To increase the campaign visibility, Stella has created a
limited edition brooch that will be distributed across 41 countries
and in over 800 boutiques between November 21 to 28, to customers of
nine of Kering's luxury brands: Gucci, Alexander McQueen, Balenciaga,
Brioni, Stella McCartney, Boucheron, Dodo, Pomellato and Qeelin.
She's also enlisted a troop of fashionable, famous friends to
highlight the cause, taking to her Instagram each day from November 7
to November 28 to support the coinciding social media campaign
#BeHerVoice. So far, Taylor Swift, Cara Delevingne, Harry Styles and Paul McCartney have all got involved.
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