BEATLES ATTRACTIONS SET TO MAKE A FAB ADDITION TO ACC LIVERPOOL's DELEGATE CARD

The Beatles Story museum at Liverpool's Albert Dock is now included on the ACC Liverpool Delegate Card

A ‘Delegate Card’ issued to visitors by the company behind the ECHO Arena and BT Convention Centre has been updated to include more offers.

ACC Liverpool makes the card is available to all visitors attending conferences at the waterfront venue which from next year will also include Exhibition Centre Liverpool.

The Delegate Card was created to encourage delegates to explore as much of the city as possible with a series of offers, discounts and privileges. It also provides an incentive for visitors to return with their friends and families.

Liverpool One, City Central BID and Albert Dock are official partners.

In 2015, 37 businesses including hotels, restaurants, shops and attractions will be taking part in the initiative. For the first time it will incorporate an Experience the Beatles section which includes offers from The Beatles Story, Cavern Club and Magical Mystery Tour bus.

Since opening in 2008, it is estimated that ACC Liverpool has generated £860m for the city region, bringing in 4.3m customers to 1,300 events, and the Delegate Card is an attempt to grow that number.

Vicky Jaycock, commercial development manager of ACC Liverpool, said: “Our objective is to bring quality events to the city, attract as many visitors as possible and in turn continue to generate economic benefit to local businesses and the region.

“The Delegate Card provides an opportunity for guests to make the most of their time here in Liverpool and, as it’s valid for 12 months, we hope they will return and spread the word, thereby increasing visitor spend.”