John Varvatos and Ringo Starr continue their #PEACEROCKS initiative
with an outdoor celebration and performance on the International Day of
Peace, Sunday, September 21, 2014. The celebration will take place in
front of the John Varvatos store located on Melrose and Robertson from
4-6pm and will include a brief performance including a song from each
member of an All Starr Band featuring Edgar Winter, Steve Lukather,
Richard Page and more – and closing with three songs performed by Ringo.
#PEACEROCKS social media campaign using the hashtag is a
call-to-action that encourages participants to share photos of
themselves flashing the peace sign via Instagram, Twitter, Vine, and
Facebook, tagged with the hashtag, #PEACEROCKS. For each #PEACEROCKS
tagged photo, $1 will be donated to the charity through the end of 2014.
Additionally, ‘Peace Shops’ will be activated at various Varvatos
points of sale where 100% of proceeds from a dedicated ‘peace rocks tee’
will be sold to benefit the charity.
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