In announcing the deal, UMG boasts of providing "a unified marketing strategy for the music and associated products of the most influential and beloved band in the history of music."
Bravado, the global merchandising arm of Universal Music
Group, has announced a deal with Apple Corps., the management boutique
founded by the Beatles in 1967, covering rights to Beatles merchandise
in North America, making UMG, for all intents and purposes, the home of
the Beatles in North America.
our editor recommends.
UMG chairman and CEO Lucian Grainge wrote in a
statement that “all of us at Universal Music Group are very excited
about extending our relationship with the Beatles’ iconic brand to
include both merchandise and their legendary recordings, and about the
potential for innovative marketing of creative new products.”
Bravado began handling merchandising for the Rolling Stones in 2008
for licensing, retail, Internet and with the 50th anniversary shows.
While touring is, of course, a moot point, with the Beatles one could
expect a similar approach in terms of creativity, a diverse range of
products and a broad array of retail partners.
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