Wednesday, 23 January 2013

WHY IT´S GOOD TO BE STELLA MCCARTNEY

The British fashion designer, hero of busy, multi-tasking women everywhere (well, fashion fans at least), has just come out of her most successful year yet: the reveal of her Team GB Olympic uniforms in July, her Designer Brand and Designer of the Year awards at the 2012 British Fashion Awards in November, being appointed OBE in the 2013 New Year Honours for services to fashion. Plus, she was the most searched fashion label on Google.

"It feels like it's been a pretty big, long, hard-core year," says McCartney in a moment of reflection on a balmy afternoon in Miami. We are at a poolside party at a mid-century modern waterside mansion to mark the launch of her new sportswear collection for Adidas. Outside, under the glaring Miami winter sun, models have been showcasing the range while partaking in various sporty vignettes - paddle-boarding in leopard print neoprene seam-sealed wetsuits and rash shirts, playing volleyball in metallic running shorts and jackets, posing poolside in neon swimwear, doing yoga out in the garden. Just before McCartney arrived, a troupe of synchronised swimmers outfitted in Adidas by Stella McCartney swimwear took over the pool to perform, while guests enjoyed canapes - vegetarian of course - and delicious elderflower cordial and sundaes with strawberries and macarons.

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