Yoko Ono: IMAGINE PEACE
Times Square, New York City, USA.
December 1 – 30, 2012, every night from 11.57pm – midnight
December 1 – 30, 2012, every night from 11.57pm – midnight
A stunning visual message of peace will greet New Yorkers and
visitors to the Crossroads of the World this holiday season as part of a
synchronized program on over fifteen of the largest digital screens in
Times Square.
Yoko Ono’s video billboard film, IMAGINE PEACE will
be featured nightly at 11:57 pm – midnight every night through to
December 30th as part of the Times Square Moment: A Digital Gallery, a
presentation of the Times Square Advertising Coalition (TSAC) and Times
Square Arts.
IMAGINE PEACE is artist Yoko Ono’s worldwide initiative of anti-violence.
In the film, ‘IMAGINE PEACE‘ is written in 24
languages set over the tranquil imagery of a blue-sky background. The
piece has now been transformed into a multi-channel work specifically
for the Times Square Moment, and spreads the message of peace across
Times Square’s monumental screens simultaneously, filling the Crossroads
of the World with 24 languages of the world.
This piece is a result of a partnership between the Times Square
Alliance and Art Production Fund, working together to bring leading
contemporary artists out of the gallery into the public realm.
Alan High, Chairman of the Times Square Advertising Coalition and
President & General Manager: Spectacolor & Mall Divisions, said:
“The Times Square advertising community is pleased to come together
once again to give New Yorkers and visitors to the Square a reason to
pause from the hustle and bustle and witness artistic creativity on the
digital screens. It is a special honor to air IMAGINE PEACE and a fitting tribute to the holiday season and our hopes for the New Year.”
Tim Tompkins, President of the Times Square Alliance, said: “John
Lennon’s ‘Imagine’ is the last song played on New Year’s Eve just before
11:59 p.m., when the ball on 1 Times Square begins to descend. Yoko
Ono’s IMAGINE PEACE is undoubtedly a perfect match for
the December Times Square Moment program as it taps into many people’s
hope for a better world, the sentiment of both the holidays and the New
Year.”
“Times Square Moment: A Digital Gallery” is the largest coordinated
effort in history by the sign operators in Times Square to display
synchronized, cutting-edge creative content on billboards throughout
Times Square every night. The program, which premiered in May 2012, is
organized and supported by the Times Square Advertising Coalition in
partnership with Times Square Arts, the public art program for the Times
Square Alliance, with additional partners of participating sign holders
and artists. Creativity has always been at the forefront of the Times
Square signs and their presence is now integral to the identity of this
iconic public space. This level of sign holder commitment to synchronize
their daily programs to feature cutting-edge art throughout the year is
unparalleled.
Each night, Times Square becomes a digital art gallery through dazzling visuals on select billboards.
Every show begins at 11:57pm with a “countdown” that signals the start of the 3 minute nightly presentation.
Content changes monthly; selected works are announced in the weeks
preceding the start of a new show as are the exact signs participating
in that month’s selection.
Past artists featured in “Times Square Moment: A Digital Gallery”
include Robert Wilson; Seoungho Cho; Vicki DaSilva, Surabhi Saraf, and
Elly Cho; Erika Janunger; Takeshi Murata; and Bel Borba with Burt Sun
and André Costantini.
For more information on past projects, go here.
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