Paul McCartney will go head-to-head with Jamie Oliver today with the launch of his first cookbook, aimed at persuading people to eat less meat.
The former Beatle, who over the weekend celebrated his wedding to Nancy Shevell with a star-studded party in New York, has co-written The Meat Free Monday Cookbook, which is based on his family’s 2009 campaign to make people go meat-free for one day a week.
In launching his book just weeks before Christmas, Sir Paul will be taking on celebrity chef Jamie Oliver at his own game.
Mr Oliver’s new cookbook - Jamie’s Great Britain – was last week tipped by William Hill to be this year’s Christmas best-selling book. His 30-Minute Meals book last year also topped the Christmas best-seller list.
However Sir Paul’s publisher, Kyle Books, has big ideas for the musician’s cookbook.
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