LIVERPOOL LINKS TO ELVIS TOURISM

Liverpool tourism venues are to link with counterparts in Memphis as the cities look to use The Beatles and Elvis as a way to increase visitors.

Venues promoting the city as the birthplace of The Beatles will join with attractions in Elvis' hometown.

The attractions will become "Rock 'n' Soul Mates", promoting one another.

Jerry Goldman, of The Beatles Story said: "The big issue is attracting more tourists to Liverpool - that's why we're doing this... "

Stax museum

Various Liverpool venues will develop partnerships with tourist attractions in Memphis as a way of encouraging more visitors from the US to come to Liverpool.

Liverpool's International Slavery Museum will link with The National Civil Rights Museum in Memphis; while the Museum of Liverpool opening in July will partner with the Stax Museum of American Soul Music.

"Three million visitors come from the States to the UK and Liverpool sees perhaps three per cent of them," Jerry Goldman said. "That's a very low number and we need to attract many more."

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